FASHION SUSTAINABILITY: FROM DREAM TO REALITY

FASHION SUSTAINABILITY: FROM DREAM TO REALITY

In the middle of hard times, dreams make us hope and fight. To survive, we need dreams and utopias. In fashion as well, dreams play a decisive role. Beauty, body positivity, avant-gardes, creative and multicultural freedom are ideas that determine fashion today. May we also dream and build together a new model of fashion? A more sustainable one?

Fashion is a space of intertwined symbolic, cultural, social values and economic interests. These values and interests are of great importance on the one hand for individual life, for example, to develop one’s own identity, on the other hand for economic commitment, and that is why fashion has such a huge impact. The global challenge is to combine these values and areas under the demand for sustainability in regard to the impact of the fashion sector on the planetary boundaries.  We have no choice: we need to achieve this goal together.

Germany as an industrial nation in the middle of Europe is one of the most important countries in the world in terms of textiles and fashion. German consumers spent 65.3 billion euros on clothing and shoes in 2020. German Brands are successful, some German designers are well known, and Berlin is an interesting city of young designers and upcoming avant-garde fashion. At the Global Fashion Conference 2022, we want to focus on concepts, ideas and experiments, innovative projects which have the power to inspire change and are indeed contributing to change.

The linear model of fashion from nature to production, consumption and disposal is challenged by a planet where natural resources are being explored, where millions of pieces of clothing and shoes are being bought every minute and where tons of disposable clothes are placed in landfills and gave rise to a fashion which is the focus of the Reports on “Dirty fashion“, by the Foundation of Changing Markets. The social aspects of working conditions throughout the value chain in the Fashion business is also an aspect of utmost importance. Human rights are at stake, and not only in the South hemisphere.

This situation has led to one of the greatest challenges in human history: the consideration of limited resources and the implementation of global requirements for climate protection and social responsibility in the context of the UN Sustainable Development Goals. Compliance with standards of sustainable business practices and aesthetics is on the agenda of decision-makers, and this means all of us. Solutions must be found immediately in the fashion sector – textiles, apparel, shoes and leather goods, accessories, jewelry, beauty –, solutions from raw materials to post-consumption, leading  to circularity, involving producers, retailers, consumers, specialized Press. Freedom to think and exchange ideas is key when it comes to finding new concepts, and experimentation. Innovation is needed.

The focus is to grab dreams and turn them into reality.

The conference will specifically address the quest for solutions at different levels within and beyond the fashion industry including all stakeholders along the whole value chain. Besides economic concepts, the traditional aesthetic ideas will be put to the test, along with the role played by new technologies.

We invite researchers from academia, industry, and professionals from the world of Fashion to take part in the GFC2022. Also people from political institutions and non-governmental organizations. The main goal of the conference is to build a community of professionals who share and exchange knowledge and experiences on a multi-disciplinary basis to promote a more sustainable fashion world. For this reason, all contributions from the scientific community and industry, deriving from different fields of knowledge and perspectives are welcome.

GFC2022 welcomes submissions of Research Papers, Testimonials from Innovative Projects, Video and Photographic Works, and Workshops.

The first proposal to be presented consists of a structured Abstract or storyboard (for photographic or video works) with a clearly identifiable theme for the project/title, scientific references to previous studies, the developed research proposal, and results achieved/conclusions. Works in progress which already include preliminary results may be submitted. The number of words and images defined should be indicated on each of the specific templates – available on the conference website – according to the type of work to be presented so that submissions can be accepted for review.

Apart from the presentations there will opportunity to exchange and build upon ideas, new projects through the Meet & Greet the Masters and Young Talents – MARKETPLACE. The marketplace is intended to be an uncomplicated place to exchange interests and create a network.  Here, ideas can be exchanged in an open format, like in a marketplace. The format will be offered on both days of the conference. It will be opened to all registered participants, after presentations, so that the presentations may also provide in-puts that may lead to concrete actions. You do not have to apply in advance for the marketplace, you may simply enter it, at the time defined at the conference schedule. The Organising Committee will approach a few hand-picked companies or start-ups in advance to place themselves here so that a small basic framework is already in place under the “Meet the Masters”… Principle. These companies offer speaking hours in breakout sessions.

ABOUT
THE CALL
2022

Proposals must be related to one or more of the four themes mentioned below:

1. Ethics and aesthetics of fashion sustainability

  • Ethics of sustainability and the aesthetics of superfluity in fashion
  • New forms of luxury
  • Ethics and Aesthetics and new materials
  • Ethics on buying: Consumer behaviour
  • The Gender Gap in Fashion/The North and South in Fashion
  • Cultural and religious movements and their influence on Fashion Sustainability
  • Processes of change in the fashion system
  • Health, well-being and fashion
  • Strategies based on biological resources and attention to animal welfare

2. The new age of IT and sustainability. In the factory and in the Atelier: data and sustainability

  • Algorithms and machine learning on fashion operations
  • E-commerce and Climate Change: Packaging and Transports
  • Servers and CO2
  • Smart Clothing Tech
  • Virtual Fashion / Virtual games and Fashion
  • Beauty and Virtual Apps
  • Fashion Avatars: Metaverse
  • Immersive experiences and retail
  • Journalism and communication pro-sustainability
  • New business models in retail

3. Political framework and fashion sustainability

  • UN Fashion Industry Charter for Climate Action- reality and evolution
  • How to prevent Child Labour?
  • The Fashion Pact – results?
  • The European Green Deal and Fashion
  • The international regulatory framework
  • International Governance and Fashion Industry
  • Compliance on an international basis: materials, safety, health and labour conditions…

4. Investment and funding for sustainability

  • Big Brands and small labels: accelerating change.
  • Equity funds: friends or foes?
  • Are there Business Angels promoting sustainability?
  • The Seed Capital and beyond…
  • The Death Valley for new and old fashion businesses
  • Green banks needed.


Other proposals on each and every one of these four topics are very much welcomed.

Ulrike Nägele, Professor Fashion Design / Dean
AMD Akademie Mode & Design, Faculty of Design at Fresenius University of Applied Sciences, Munich Germany

Petra Leutner, Professor Fashion Theory and Aesthetics / Vice Dean for Research
AMD Akademie Mode & Design, Faculty of Design at Fresenius University of Applied Sciences, Hamburg Germany

Claudia Ebert-Hesse, Professor Fashion Design / Program Director Fashion Design and Head of International Affairs
AMD Akademie Mode & Design, Faculty of Design at Fresenius University of Applied Sciences, Germany

Silvia Pérez-Bou, Assistant Professor Sustainability and Circular Design / Program Director Master in Fashion Administration FBA  and The Right Fashion
ISEM Fashion Business School and School of Architecture, University of Navarra, Madrid, Spain

Isabel Cantista, Associate Professor Innovation & Marketing / Researcher COMEGI
Universidade Lusíada, Porto, Portugal

Agnieszka Rożnowska-Jasiewicz

Academy of Fine Arts – Warsaw – Poland

Aleksandra Jatczak

Academy of Fine Arts –  Warsaw – Poland

Ana Cristina Broega

University of Minho – Portugal 

Ana Sousa

COMEGI – Centre for Research on Organisations, Markets, and Industrial Engineering – University Lusíada – Portugal

Antonella Giannone

Weissensee Kunsthochschule Berlin – Germany

Armida de la Garza

University College Cork – Ireland

Bernd Draser 

Ecosign – Academy for Sustainable Design, Cologne – Germany

Damien Delille

University of Lyon 2 – France

David Zajtmann

IFM – Institut Français de la Mode, Paris, France

Dominique Jacomet

Sorbonne Business School – France

Eleonora Rosati

Stockholm University – Sweden

Ellen Bendt

Niederrhein University of Applied Science – Germany

Elke Gaugele

Akademie der Bildenden Künste Wien – Austria

Giovanni Conti

POLIMI – Politecnico di Milano – Italy

Heidi Härkönen

University of Turku – Finland

Hendrik Müller

Fresenius University of Applied Sciences, Hamburg – Germany

Ingo Rollwagen

AMD – Fresenius University of Applied Sciences Berlin – Germany

Isabel Cantista

Universidade Lusíada – Porto – Portugal

Joel Vaz

University Lusíada – Porto – Portugal

Kirsi Niinimäki

Aalto University – Finland

Koshalpreet Kaur

GD Goenka University- India

Madalena Pereira

UBI – Covilhã – Portugal

Marcin Barburski

Łódź – Politechnika Łódźka – Poland

Marco Pedroni

University of Ferrara – Italy

Marisa Araújo

University Lusíada – Porto – Portugal

Martin Kreeb

Charlotte Fresenius Privatuniversität Wien – Austria

Patricia Sanmiguel

ISEM – Fashion Business School – Spain

Petra Leutner, Professor Fashion Theory and Aesthetics / Vice Dean for Research

AMD Akademie Mode & Design, Faculty of Design at Fresenius University of Applied Sciences, Hamburg Germany

Rebecca Ravalli

European University Institute – Florence – Italy

Sara Cavagnero

Northumbria University – UK

Shelly Satat Kombor

Bezalel Academy of Arts – Jerusalem – Israel

Silvia Pérez Bou

ISEM – Fashion Business School – Spain

Su Lee Tsai

Former Dean Catholic University of Taiwan – China

Teresa Sádaba

ISEM – Fashion Business School – Spain

GLOBAL FASHION CONFERENCE

RESEARCH AWARDS 2022

The Global Fashion Conference has decided to award two prizes as from the 2020 edition. One of these is intended to acknowledge and reward the best research paper or project in the area of sustainable fashion, while the other prize seeks to acknowledge and reward the best research paper or project in the area of innovation in luxury and fashion. A special mention to a research made in one of these topics or any other topic may also be granted by the jury.

In each edition, an independent jury comprised of representatives from Academia, Industry, NGDOs and Fashion Communication will decide on the assignment of these prizes.

Henrietta Onwuegbuzie

Dr Henrietta Onwuegbuzie is passionate about economic development and social transformation in Nigeria and Africa, and has initiated the creation of over 100 profitable, impact-driven businesses through the MBA and Executive programmes at LBS. Onwuegbuzie is a certified Management consultant and leads sessions in Entrepreneurship on the MBA and Executive programmes at Lagos Business School (LBS). She was recently conferred the Excellence award in Entrepreneurship and Impact Investing, and is currently the Director of the Entrepreneurship and Innovation Centre and Project Director for the Impact Investing initiative at LBS.

Onwuegbuzie was one of the first two African Visiting Faculty at Yale School of Management, in the US in 2019. She has an MSc (with honours), in Economics and Business Administration from the University of Navarre, Spain; an MBA from Lagos Business School in Nigeria; and a PhD in Management and Entrepreneurship, from Lancaster University, UK. Onwuegbuzie is a life member of the Beta Gamma Sigma group, which admits only top performers in the top 5% of Schools, worldwide.

On a voluntary basis, she mentors aspiring and established entrepreneurs. She worked with the Nigerian Economic Summit Group (NESG), from 2012-2014, playing an active role in organizing the annual summits. She has presented award-winning papers at various international conferences on entrepreneurship and sustainable development, winning the best paper award in some of these conferences. In 2013, she was conferred the African Women Development Champion Award by the Centre for Economic and Leadership Development. In the same year, she was appointed one of the national mentors for the YouWin Entrepreneurship programme, driven from the office of the President. In 2015, she was conferred a certificate of recognition in New York by LEAP, a UN working group under the Principles of Responsible Management Education (PRME) sector, in recognition of her ground-breaking work in developing change accelerators. She has been rated top 4% among Nigerian top Executives in the education Management industry.

Henrietta is the President of the Jury for GFC2022 Best Research Awards.

Patrícia Ferreira

Patrícia Ferreira has graduated in Economics at the University of Porto. Having born in a family traditionally linked to textiles, Patricia has embraced the project of turning the family group: Valérius, an example in terms of circular economy and sustainability, by accepting to be the CEO of the Unit for Innovation: Valérius Hub. The Valérius Group comprises more than twelve companies from footwear to knitting, textiles and apparel.

Valérius Hub is a company who drives change and supports change for other companies within the Fashion system.  With sustainability at the heart of Valérius Hub, an investment of 25 Million euros was made, creating a leading Textile Unit in Europe for pre and Post- consumer textile waste and recycling. Patricia was the Project Manager from day 1.

Valérius Hub builds strategic partnerships supporting companies and consumers to adopt the best sustainable practices throughout an existing vertical integrated supply chain of Valérius Group. Valérius Hub has clear objectives set for the short-term, among them, the adoption of measures to ensure that more than 70% of the electricity used in their units is generated from renewable energy sources, their Design departments, both of fashion and fabrics, collaborate to systemically integrate circularity through design by applying (re)design principles on 100% of their collections, and the reduction of carbon emissions to 0 by 2030.

The prize will consist of the attribution of an opportunity to publish in a journal with a high impact factor, or a book sponsored by the Global Fashion Conference with the authors maintaining all rights over the text. The prizes will be awarded at a public ceremony disseminated in the international press. Additional benefits for Authors may be added.

DATES AND TEMPLATES

31st of May 2022

Submission of Structured Abstracts deadline to: globalfashionconference@gmail.com

31st of June 2022

Feedback from Reviewers deadline

1st October 2022

Full Papers due

30th November 2022

Publication of Proceedings (ISBN and DOI)