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NEM BOOK COMING SOON

This edited volume explores how fashion brands deal with legacy by looking at the preservation of heritage and knowledge and how this builds a bridge to the future. Bringing together different reflections from the world of fashion, from gloves to virtual jewels, from luxury brand’s digital narratives to historical contexts, each chapter offers a narrative that is contemporary, yet linked to historical contexts.

With these narratives, the book reveals how innovation builds on heritage, and how locally rooted traditional techniques connect to contemporary global production. It illustrates how ancestral processes renew, encouraging us to produce and consume more responsibly.

Split into three parts, the book firstly covers narrative and knowledge in different contexts before delving in to narrative, brand building and creativity with case studies. The final section centres of digital narratives with new consumers.

Ultimately, this book demonstrates that multidisciplinary knowledge of the past is essential to the understanding of the contemporary.

In Press

UNDERSTANDING LUXURY FASHION
From Emotions to Brand Building

Offering an original contribution to the field of luxury and fashion studies, this edited collection takes a philosophical perspective, addressing the idea that humans need luxury. From this framework it delves deep into two particular dimensions of luxury, emotions and society, and concludes with cases of brand building in order to illustrate the two dimensions at work. Comparative analysis between countries is brought together with an emphasis on China. Chapters address the significant changes in the sector brought about by fast international expansion and an increased focus on ethical supply and sustainability.

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The book in paper format and as e-book is also available from other distributors. For further information, do not hesitate contact us.

Fashion Spaces
Fashion Space

FASHION SPACES
Espaços De Moda

Fashion has dynamics of time and space.
In this book we gather some reflections from different Authors about fashion spaces, highlighting contemporary trends: Countries, Stores, the Internet and the Human body.
The Portuguese version was released on the 30th of June, 2016.
The English version is available from November, 2016.

Click here and buy online directly from the Publisher. 

Click here and buy online directly from Amazon. 

The book in paper format and as e-book is also available from other distributors. For further information, do not hesitate contact us.

FASHION IN A GLOBAL WORLD
A Moda Num Mundo Global

Fashion is a global phenomenon with an important impact not only in the economic and social spheres, but also at individual level. It is the focus on the Human Being that makes us understand the unity of knowledge and, consequently, the relevance of a multidisciplinary approach.
Apart from being multidisciplinary this book also takes a democratic stance giving voice not only to prestigious professors and senior researchers but also to young researchers, who too often find a “glass ceiling” when it comes to the opportunity of getting published.

Click here and buy online directly from the Publisher.