CALL FOR PAPERS GFC 2020
THE LEGACY OF FASHION: PAST, PRESENT AND FUTURE
Proposals must be related to one or more of the four themes mentioned below:
1. History, narrative and knowledge
– Luxury fashion and brand heritage
– Brand history and storytelling
– Senses and fashion culture: perfumes and beauty
– Fashion innovation stories: pioneers, followers, challengers
– The History and Renewal of Fashions
– The renewal and updating of fashion legacies (women’s heritage, herstory, heritage studies) – Underestimated knowledge in fashion
– Forgotten Inheritances and Invisible Fashions
– “Retro” fashion: markets, consumers, characteristics
– Vintage Fashion: markets, consumers, characteristics
– Upcycling – new pro-sustainability uses
2. Inheritance and power
– The sumptuary laws
– The democratisation of fashion and consumer power
– The power to influence: style creation
– Tradition in clothing, social and cultural appropriation and (re)appropriation – Intellectual Property in Fashion
– Brand Equity
– Capital in Fashion: Fundraising, Accelerators, Private Equity, Strategic and Financial Groups
– The deceleration of Fashion: made-for-order fashion, slow-fashion, and handcrafted fashion – The Made in France phenomenon/the Made in COE (Country-of-origin effect)
– Fashion Counterfeiting: origins and effects. Comparative studies
– The power of the European fashion system in a globalised world
– Agenda 21, the UN Fashion Charter and the power to influence a more sustainable Fashion
3. Techniques, technologies and know-how
– Past techniques and their renewal in the Fashion sector
– Luxury products and technological innovations
– Complex know-how and its marketing: new B2B production and distribution technologies – Innovative design and industrial techniques
– Local and/or regional textile technique traditions revisited – aesthetics and sustainability
– Métiers d’ Art et de Mode. Local and comparative studies.
– New materials, new functions and new consumers
– Technology at the service of social, economic and environmental sustainability – Circular economics: from theory to practice.
4. Communication and transmission
– The transmission of Fashion’s immaterial legacies
– New technologies and the transmission of traditions
– The Communication and mediatisation of major and minor fashions
– Legacies of manual knowledge and oral archives
– The transmission of fashion legacies through institutions (museums, foundations) – The shaping and pedagogy of traditions
– The dissemination of ethical values in the world of Fashion
– CSR (Corporate Social Responsibility) and the shaping of public opinion – Communities and Brand Love
– Human rights and environmental movement organisations and demonstrations – their contribution to responsible production and consumption.
– Communication on sustainability: accountability.
Other proposals on each and every one of these four topics are very much welcomed.
The Fashion Business School – London College of Fashion – UAL – London – UK
Ecole Nationale Supérieure des Arts Décoratifs, PSL University – Paris – France
Universitá degli Studi di Brescia – Italy
EM Strasbourg Business School – France
PUC Rio de Janeiro – Brazil
Univ. Lyon 2 – Lyon – France
IFM Institut Français de La Mode – Paris – France
IFM – Institut Français de la Mode – Paris – France
Université Sorbonne Paris Nord – IUT de Bobigny / LabSic. – France
Musée des Tissus de Lyon – Lyon – France
CNRS/LARHRA, Lyon – France
Lagos Business School, Pan-Atlantic University. Lagos – Nigeria
Univ. Lusiada do Porto, Portugal
Univ. Lyon 2 – France
California College of the Arts – USA
University of Vigo – Spain
Manuel José Santos Silva
UBI – Universidade da Beira Interior- Covilhã – Portugal
UNICATT Milan – Italy
Maria do Carmo Rainho
National Archive – Rio de Janeiro – Brazil
Nick Rees Roberts
UFR Arts & Médias – Université Sorbonne Nouvelle – Paris 3 – France
Manchester Metropolitan University, UK
Textile Engineering/ University Museum of Wool Textiles– UBI – Covilhã – Portugal
Univ. Lyon 2 – France
College of Fashion & Textiles – Fu Jen Catholic University – Taiwan
ISEM Fashion Business School – Univ. Navarra – Spain
University of Technology Sydney (UTS) – Australia
Universités en Sciences de l’information et de la communication, CELSA-Paris Sorbonne / GRIPIC – Paris – France
Brooklyn Colllege of the City University of New York
Bunka Gakuen University – Tokyo – Japan
Universidade Lusíada – Porto – Portugal
Université de Lyon 2 – Lyon – France
Université de Lyon 2 – Lyon – France
Université de Lyon 2 – Lyon – France
GLOBAL FASHION CONFERENCE
RESEARCH AWARDS 2020
The Global Fashion Conference has decided to award two prizes as from the 2020 edition. One of these is intended to acknowledge and reward the best research paper or project in the area of sustainable fashion, while the other prize seeks to acknowledge and reward the best research paper or project in the area of innovation in luxury and fashion. A special mention to a research made in one of these topics or any other topic may also be granted by the jury.
In each edition, an independent jury comprised of representatives from Academia, Industry, NGDOs and Fashion Communication will decide on the assignment of these prizes.
Full professor of marketing at the University of Florence, Italy.
He had a PhD in Economics from Scuola Sant’Anna of Advanced Studies, Pisa, and was visiting doctoral student at the University of Sussex at Brighton. In recent years, he did research and gave invited talks in prestigious universities and research institute worldwide, including Max Planck Institute for Human Development in Berlin, Georgia State University in Atlanta, and Indiana University at Bloomington. He has been visiting professor at Grenoble École de Management and ISEM – Universidad de Navarra.
His current research interests lie in the areas of business marketing, international business and entrepreneurship with a specific focus on fashion business as empirical context. He published some books and more than seventy journal articles on academic journals including Industrial Marketing Management, Journal of Business Research, International Business Review, Global Strategy Journal, International Marketing Review, Journal of Business and Industrial Marketing, Journal of Cleaner Production, Journal of Fashion Marketing and Management.
Simone Guercini will be presiding the jury for the GFC Best Research Awards at the 2020 edition.
Robert van der Kerkhof
Member of the Management Board LENZING AG and Chief Commercial Officer.
During his professional career Robert has achieved a sound knowledge on sustainability, supply chain management and marketing & sales. In his own words: “creating strategic partnerships for systemic change in the global fiber industry as Member of the Management Board as Chief Commercial Officer of the Lenzing Group, a leading company in the global man-made cellulosic fiber industry. Responsible for Sustainability, Supply Chain, Sales and Marketing, we are making a significant positive change impact globally and beyond the fiber industry.”
Robert Van De Kerkhof is CCO at Lenzing AG since May 2014, he has more than 25 years of experience in the fiber industry in the fields of development, production, financing and later on marketing and sales and has worked for Fokker Aircraft, Ten Cate, DuPont and INVISTA.
Robert Van de Kerkhof has graduated in BsC Science in Haarlem Business School, Netherlands and has post-graduate studies by International Institute for Management Development (IMD Business School), at Lausanne, Switzerland.
Margarida Cardoso is a journalist who has been covering news in Portugal and abroad on economics and business issues, with a particular interest in the industries which have also a strong presence in the North of Portugal such as Fashion: textiles, apparel, shoes and leather goods, wines, cork, furniture and metal manufacturing.
She has studied Media and Communication at the Universidade Nova de Lisboa, she has made post-graduate studies in Media Communication and Finance. With the support of the Luso-American Foundation she has developed na internship in California, at the San Francisco Chronicle newspaper. She worked at the News Agency Lusa and from 1999 in the media group Impresa, writing in the weekly newspaper Expresso and in the magazines Exame and Visão on contents related to economics and business.
The prize will consist of the attribution of an opportunity to publish in a journal with a high impact factor, or a book sponsored by the Global Fashion Conference with the authors maintaining all rights over the text. The prizes will be awarded at a public ceremony disseminated in the international press. Additional benefits for Authors may be added.
DATES AND DOWNLOADS
16th June 2020
Submission of proposals on appropriate templates to: firstname.lastname@example.org
1st May – 30th June 2020
Review by members of the Scientific Committee and submission of comments and decisions on acceptance of work or not to Authors.
16th June – 5th October 2020
Online registration opens: 16th June 2020
Early fee: June and July
Late fee: August, September and first week of October
Online registration deadline (including registration fee payment): 5 October
21 and 22 October
Seventh edition of Global Fashion Conference – Université de la Mode – Lyon, France.
The conference will take place at the Université de la Mode – Lyon 2 – being held live, or streamed according to legal and safety measures adopted internationally on the dates set.
Cultural Programme and Fashion Business Programme.
The Cultural Programme and the Fashion Business Programme will take place in several locations in the region of Lyon, being held live, or streamed according to legal and safety measures adopted internationally on the scheduled date.
The Cultural Programme will be developed in collaboration with the Musée des Tissus, à Lyon.
31st July – 30th September
Preparation of definitive programme and release of provisional programme and sessions to all those registered.
Deadline for submission and reception of final communication: full paper (short or long), photos or videos: 5 October