The notion of the COMMON GOOD has its roots in the era of ancient Greek city-states, and has pointed toward the possibility that certain goods, such as security and justice, can be achieved only through citizenship, collective action, and active participation in the public sphere of social life. Indeed, the Greek philosopher Aristotle would argue that only matters of the common good are RIGHT; matters for the ruler’s good are wrong and therefore should not be protected or defended.

The Sustainable Development Goals for 2030 have emerged in 2015, in the international context as a platform for understanding what the common good is.

The Fashion industry displays to the full all the good and bad that can be expected in political, social, economic, and technological terms in an industry, and that is why the Global Fashion Conference at its 10^th edition the idea of common good and the underlying notion of citizenship were suggested for reflection and debate.

Each one of us is a citizen, and wherever we are, there is something which we may do, can do, on an individual, or collective basis.

This book gathers examples of what has been done, collects work under development and suggests strategies for the future. They are contributions coming from different parts of the world. The research and projects presented come from academics with different backgrounds: we assume the multi-disciplinary approach is crucial for change. The book is organised according to the different perspectives taken by the Authors regarding decision makers within the Fashion system: Designers, Consumers, Retailers, Brands and Business Managers, Educators, and Collective Actions backed up by Politicians, Lawmakers, and Regulations. Each work reflects possibilities of change.

Click here and buy online directly from the Publisher

This edited volume explores how fashion brands deal with legacy by looking at the preservation of heritage and knowledge and how this builds a bridge to the future. Bringing together different reflections from the world of fashion, from gloves to virtual jewels, from luxury brand’s digital narratives to historical contexts, each chapter offers a narrative that is contemporary, yet linked to historical contexts.

With these narratives, the book reveals how innovation builds on heritage, and how locally rooted traditional techniques connect to contemporary global production. It illustrates how ancestral processes renew, encouraging us to produce and consume more responsibly.

Split into three parts, the book firstly covers narrative and knowledge in different contexts before delving in to narrative, brand building and creativity with case studies. The final section centres of digital narratives with new consumers.

Ultimately, this book demonstrates that multidisciplinary knowledge of the past is essential to the understanding of the contemporary.

Click here and buy online directly from the Publisher

Click here and buy online directly from Amazon.

The book in paper format and as e-book is also available from other distributors. For further information, do not hesitate to contact us.

Fashion has dynamics of time and space.
In this book we gather some reflections from different Authors about fashion spaces, highlighting contemporary trends: Countries, Stores, the Internet and the Human body.
The Portuguese version was released on the 30th of June, 2016.
The English version is available from November, 2016.

Click here and buy online directly from the Publisher. 

Click here and buy online directly from Amazon. 

The book in paper format and as e-book is also available from other distributors. For further information, do not hesitate contact us.