Dr John Armitage is Professor of Media Arts at Winchester School of Art, University of Southampton, United Kingdom. He is co-director of the Winchester Luxury Research Group and is a member of the editorial board of the journal Luxury: History, Culture, Consumption (Taylor & Francis). John is currently writing Luxury and Visual Culture (Bloomsbury, forthcoming) and, with Joanne Roberts and Jonathan Faies, he is co-editing The Luxury Reader (Bloomsbury, forthcoming). He is also the co-editor, with Joanne Roberts, of Critical Luxury Studies: Art, Design, Media (Edinburgh University Press, 2016) and the co-editor, with Joanne Roberts, of The Spirit of Luxury, a special issue of the journal Cultural Politics (Duke University Press, 2016). His main research interests are in luxury culture and luxurious forms of consumption, luxury and visuality, luxury and art, photography, cinema, television, social media and new media. His books and articles have been translated into Dutch, German, Korean, Mandarin, and Spanish.